Getting your name out there is step one on the road to success. After all, if you are going to sell customers and clients on the ideas you bring to the table, you need their attention! The good news is that there are many exciting new ways of getting this done in today’s world.
The rise of tools such as big data and internet marketing, for example, has made marketing easier, more affordable, and more powerful. In a certain sense, technology has the playing field between small businesses and large corporations. Whether your company has nine employees or nine hundred employees, you have access to many of the world’s most cutting-edge strategies for customer acquisition and retainment.
Unfortunately, many businesses still fail to take advantage of all the opportunities that the information age has ushered in. Because of this, they risk missing out on new customers and new chances for success. In this article, we will discuss three of the most important marketing tools that every business should already be using. If, as you read, you come across an approach that you are not yet using — or one that you feel is underdeveloped — then we encourage you to get in touch with us here at Direct Call Solutions to discuss how you can improve your customer acquisition and sales fulfilment strategy.
- SEO. Search Engine Optimization, or SEO as it is frequently abbreviated, is one of the most powerful online marketing tools there is — which makes it quite surprising and unfortunate that only about 17 percent of small businesses actively invest in improving their search engine rankings. This may be due at least in part to the notion that search engine optimization is costly or complicated. The truth is, there are many simple and affordable strategies that can boost your search engine rankings, thus bringing in more web traffic, more potential customers, and, ultimately, more sales.
- Content Marketing Content marketing is a close cousin of SEO — in fact, search engines prioritize websites that create new content frequently. However, there are many benefits to content marketing aside from your position in Google or Bing. For example, new content is a great way of educating, entertaining, or otherwise engaging with your customer base, thus keeping your company fresh in their minds and maybe even driving a few sales. Good content is also versatile: todays blog post can help generate a few of tomorrow´s Facebook posts before eventually being released in next week’s print edition of the company newsletter.
- Referral Programs. Newsletters aside, we’ve been focusing pretty heavily on the internet in this article, but there are still plenty of real world marketing strategies that are both affordable and effective, as well. Referral programs are a great example of this. We are all more likely to listen to our family and friends rather than some random marketer — so why not turn your customers into brand advocates by rewarding them for sharing their affinity for your products/services with the world?
Want to learn more useful strategies for customer acquisition and company growth? Get in touch with Direct Call Solution today!